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Fort Worth, TX, 76123
United States

DON'T JUST FOLLOW THE CROWD. LEAD IT.

I'm so incredibly excited to announce that That Thing You Do Mastermind Retreat & Course is now available for sign up.

There are 3 dates available and only 10 spots per day- so hurry hurry to check out the details!

GO HERE NOW for all the juicy details!

Last year I went to 4 different conferences- each about 2 1/2 days long.

They were great. Really.

But here's what sucked.

▪ Cost of registration: $1300-$1800 ea.
▪ Cost of airfare: $400-$800 ea.
▪ Cost of rental care: $300 ea.
▪ Cost of hotel: $450 ea.
▪ Cost of meals for event: $200 ea.
▪ Hours of learning: 14 hours (average) (let's not even talk about the clothes I had to buy to proffeish and de-mommify my yoga pants wardrobe)

Basically I was spending $250 an hour for this business education and none of it was customized for me specifically.

Then, I was sent home to figure everything out on my own without community support or involvement with the educator.

This is how workshops and retreats generally go.

After I released That Thing You Do course I offered a mastermind retreat to the members and in February I held the first retreat and it was amazing. (You can read the testimonials on the course sign up page!)

I know that some people just don't want to invest $250 an hour to spend on generic business advice that doesn't have any customization, personal mentoring, or strategy for implementation.

So I customized That Thing You Do to solve all the problems that I was experiencing with all of these conferences.

That Thing You Do is now a 2 1/2 day all inclusive retreat AND online course.

Cost of sign up: $2000 (payment plan options or pay-in-full for $1750) 
Cost of airfare: ? 
Cost of rental car: $0 
Cost of lodging: $0 
Cost of meals: $0

Hours of learning: 18 hours at retreat + over 100 hours in course material and business library (you will also receive every ebook and course I have ever written as a bonus including Easy as Pie Pricing, Photographer's Profit Map, Write Your Worth and more.....).

Basically you're paying AND you're getting a community for support and accountability, one on one access to me, mentoring, AND a strategic plan for implementation that's tailored to your business.

I don't know what the math totals up to be on all of that- but less than $100 per hour for an experience that's all about YOU and your business.

No fluff. No bright shiny promises. No having to figure everything out on your own. No aimless wandering. No need to buy anything else because you will have every tool at your disposal to help you with your business needs.

I'll pick you up at the airport personally in my swagger conversion van (it's awesome!), we'll stay together as a group in an intimate lakehouse outside of Dallas/FortWorth, Texas, and we'll nosh on Trader Joe's all weekend long. And we'll do it in yoga pants.

Distraction free environment to go into beast mode and dig deep into the heart of your business and create a solid plan of action. You'll walk away more in love with your business than you have ever been and with a clear set of goals for the next six month to implement, a six month marketing calendar and a whole new Taylor Swift style squad of besties.

How does that make your heart feel thinking about it!?
 

I would love to have you join us! 

 

Current dates available: 


July 21-24
August 25-28
October 20-23

 

Payment plans available or save $250 off for pay-in-full registration. GO HERE FOR FULL DETAILS.

Choose what works best for you!

 

Hope to see you there, lovely! 
xo, 
ALICIA

 

Here's what one of my alumni said about the experience:

When I originally signed up for the course I had a strong disdain for the photography industry as a whole yet for some reason I couldn't give up the thing I love the most...the art of photography. 
During the course it's only you, a computer screen, some videos and pieces of paper and virtual emotional "tech support" to help you define what YOU want your brand to be. That's what we all signed up for..to figure our "ish" out. 
Then like a cupcake sitting alone in a window comes this offer of a retreat. You don't know if it's gluten-free, you don't know if the bakery is any good but man the thought of eating it is EPIC. 
So you throw caution to the wind and treat yourself to said cupcake and you are surprised because it tastes like no cupcake you've ever had in your life. 
That....that right there....is the mastermind retreat. It brings all of your solo hard work full circle. It opens your eyes to new ideas and side hustles you didn't think were possible. 
For me...it helped me begin believing that the photography industry isn't all bad. Just like we feel like we have found a safe space within the course group, the retreat makes it come to life. 
If you gut say...mehhh still not for me, I get it you might not be in the right place for it. But if your gut is screaming louder than a toddler saying DOOOO IT...listen to your inner child. They are usually right. - 

 

 

As a creative entrepreneur running 2 businesses and raising 3 young children, time is a precious commodity. I always felt I had so many ideas, but not enough time to follow through on them. Alicia entered my life at just the right time. I consider myself a pretty savvy businesswoman, but it took Alicia’s expertise to really hone in on my best qualities and turn them into a viable revenue stream. She has a rare ability to help business owners excel in their areas of strength while assisting in their areas of weakness. From project management to product launches, from shopping cart systems to sales analytics, Alicia takes my creative ideas and finds a way to execute them where I would normally drop the ball. She is fun to brainstorm with and then she follows through, reliably getting my products out to market. I feel like I’ve finally found the missing piece in my business! – HEIDI HOPE, PHOTOGRAPHER RISING + HEIDI HOPE PHOTOGRAPHY

As a creative entrepreneur running 2 businesses and raising 3 young children, time is a precious commodity. I always felt I had so many ideas, but not enough time to follow through on them. Alicia entered my life at just the right time. I consider myself a pretty savvy businesswoman, but it took Alicia’s expertise to really hone in on my best qualities and turn them into a viable revenue stream. She has a rare ability to help business owners excel in their areas of strength while assisting in their areas of weakness. From project management to product launches, from shopping cart systems to sales analytics, Alicia takes my creative ideas and finds a way to execute them where I would normally drop the ball. She is fun to brainstorm with and then she follows through, reliably getting my products out to market. I feel like I’ve finally found the missing piece in my business!

– HEIDI HOPE, PHOTOGRAPHER RISING + HEIDI HOPE PHOTOGRAPHY

Alicia has single-handedly transformed the Ike & Tash brand for the better in a matter of a few months of working with her. I always knew that were things that we could do to improve our business but we lacked strategy on how to make them happen and put them into place. She was able to take what was in our head and bring it to life with a plan, a strategy and end result. We’ve seen an increase in sales and increase in productivity. Now we know how to take what we’re good and transform it in to something that is marketable and beneficial to the people that want to learn from us. We know how to take our strengths and monetize them in a way that is helpful and useful to the community that we serve. We wouldn’t be able to do that without Alicia. She is worth every single penny that we have spent on her and I couldn’t imagine a better person to partner with in business. IKE & TASH BLINK CONFERENCE +  IKE & TASH PHOTOGRAPHY + MOTION

Alicia has single-handedly transformed the Ike & Tash brand for the better in a matter of a few months of working with her.

I always knew that were things that we could do to improve our business but we lacked strategy on how to make them happen and put them into place.

She was able to take what was in our head and bring it to life with a plan, a strategy and end result. We’ve seen an increase in sales and increase in productivity.

Now we know how to take what we’re good and transform it in to something that is marketable and beneficial to the people that want to learn from us. We know how to take our strengths and monetize them in a way that is helpful and useful to the community that we serve. We wouldn’t be able to do that without Alicia.

She is worth every single penny that we have spent on her and I couldn’t imagine a better person to partner with in business.

IKE & TASH
BLINK CONFERENCE +  IKE & TASH PHOTOGRAPHY + MOTION

CONNECT WITH ME ON INSTAGRAM


Welcome to Profit First Photography! 

Hey you! I'm so happy to have you here. If you're a photographer that's wanting to build a profitable and sustainable business that reflects your soul, I created this space for you.  I'm here as your personal brand & marketing strategist and I can't wait to get to know you better!

Hey you! I'm so happy to have you here. If you're a photographer that's wanting to build a profitable and sustainable business that reflects your soul, I created this space for you. 
I'm here as your personal brand & marketing strategist and I can't wait to get to know you better!

PAST BLOG POSTS

 
 

MY NEW BOOK IS NOW
Available on Amazon! 

Most photographers are creative and intuitive by nature, but most business books for photographers speak analytically and logically, causing readers to feel overwhelmed or bored because they don’t get to employ their creativity through the process. By contrast, this book incorporates a lot of lightness, fun, and compassion to help readers through more left-brained topics so they can channel their creativity and address challenging and mundane topics more easily. Also, pricing books rarely speak to the emotional side of pricing. What are the emotional struggles with value, confidence, fear of rejection, implementation? Alicia Caine understands that helping people goes beyond just delivering the facts–so she also speaks to the heart, as determining one’s worth is a huge struggle for most people. 

With her signature friendly, accessible voice, Alicia starts by breaking down such daunting topics as managing your budget and expenses and determining how much work you can take on, and then explains the importance of understanding what your client wants and researching the marketplace. She shows how to reverse-engineer your pricing and create a pricing sheet and how to present your pricing to your clients. Finally, she explores how to achieve consistent pricing across your wedding and portrait services, and how to price mini sessions as representative of your signature experience.

Along the way, you’ll encounter lots of practical worksheets and templates (also available via download) designed to help you move from learning the necessary steps and tasks to actual implementation, a key obstacle for many photographers. Specifically, the worksheets will help you unlock such mysteries as how to determine your hourly value, how to think about and set up collections and specialty products, how to figure out your costs of goods sold, and much more.

Plus, as an added bonus, Alicia provides an Expert’s Guide on how to get paid what you’re worth based on your expertise in a particular niche, which can potentially increase your value in the marketplace. In this special section, you’ll learn how positioning yourself as an authority on a particular topic can help you bring in more potential clients.

 

Thinking—and charging—like an entrepreneur

If you have business growth that needs to take place, the money for that growth has to come from somewhere. So where is it going to come from? Your clients! They are the ones who are going to pay for your marketing, for your education, and for your computer and camera. Your clients don’t just pay you for your time and cost of goods. They pay for every aspect of your business. And when you build a price list that is focused on covering just taxes, your time, and cost of goods, you will be forever reliant on your second income—or main family income—to keep your photography business alive.

When it requires a second income to keep a business alive, it is delusional to think that the business is going to be a healthy, sustainable one. If your business is in the red and it takes a second income to keep it running, then you are wasting your time. And not only are you hurting yourself, but you are also hurting the person who is working their butt off so that you can throw money into a black hole.

I want you to be completely honest with yourself while you go through this book. One moment of truth is this: If you have been in the place where your business is not profiting, you must be willing to shift your mindset from business-delusional to business-professional. You aren’t just a creative photographer anymore—you are a professional entrepreneur.

Embracing being an entrepreneur doesn’t mean that you are going to have it all together. You will have to learn everything, just like all other entrepreneurs do. While business may come naturally to some, it doesn’t come naturally to everyone. Now that I have been going at it for a while, it’s become more natural to me, but it doesn’t mean that every area of my business just clicks. I still have areas that I’m trying to wrap my head around, like Pinterest and Google ads.

I know, as a budding entrepreneur, there is a lot to learn, and a lot to do. My advice: Don’t be intimidated by what is ahead of you—it’s not going to come rushing at you all at once. You can’t do everything, and it’s okay! Just focus on doing one thing at a time, implement it, and then move on to something else. You should always, always, always be in a place where you are learning something new, implementing, learn something new, implementing. Launching a successful business and becoming a savvy entrepreneur is a journey, a step-by-step process; it’s not a single experience that’s going to just happen and then poof! You just get it. Give yourself time and patience to learn as you go—and grow.  

(Taken from The Photographer's Pricing System: Get paid what you're worth for portraits and weddings. Buy your copy here)